Your website will need visitors for you to earn money with your internet business. The biggest challenges for those starting a new internet business are limited resources and money to run marketing campaigns; and limited knowledge on how to cost effectively drive traffic to the website.

There are various ways of promoting your internet business, and some are more costly than others. If you have limited resources to spend on your advertising, then you will need to know about the most cost effective methods of driving traffic to your website.

Google doesn't like duplicate content. The reason for that is that the top 10 search results should offer users a choice of different web pages.

Google's new patent application on near duplicate content describes a new method how Google tries to keep its users from finding redundant content in the result pages.

Content may be duplicated for a variety of reasons

There are many reasons why content is duplicated on more than one page, or why documents are very similar:

• The content of a web page is available in different formats: web page, printable page, PDF, mobile phone page, etc.
• The content of a web page is syndicated, for example news articles or blog posts.
• The content management system (CMS) displays the same content in different locations. For example, an item might be listed in a "Size" category and in a "Color" category.
• The website owner offers mirrors to make sure that a website does not slow down when many people want to access the same page at the same time.
• Someone stole the contents of a web page to reproduce it on other websites.

Seven things you can do to improve the link structure of your website

The internal link structure of a website is a search engine optimization factor that is often overlooked by webmasters.

Why does the link structure of your website has an effect on your rankings?

The internal link structure of your site allows you to spread the link power of your home page to the individual pages of your site.

For example, if 1000 other websites link to your home page, then your home page has a certain link power that can be spread to the other pages of your site. If you link to 50 pages on your home page then each page will get 1/50 of the link power. If you link to only 10 pages, then each page will get much more link power passed to it (1/10).

The more link power a page receives, the more likely it is that the page will get high rankings on search engines. Your internal link structure allows you to direct search engines to your most important pages.

What follows is 7 seo tips for improving the internal link structure of your website.

You know you need inbound links to your site to succeed in SEO. What you may not know is, you don't need to spend a dime to get them. In fact, I would advise you not to purchase links.

The recent Google shakeup is all about paid links. Stop paying for links now! Google is now "punishing" websites for having paid links, because they feel it's cheating the algorithm. You might be upset by this, but they are doing it to improve the quality of their results. Here is how you can take advantage of it.

Google is moving towards algorithms that favor sites that are "naturally" linked to. What is "natural" linking? These are links that a webmaster puts up because he or she wanted to, not because they were paid to. They saw something they liked, and put a link to it. This means all those shady SEOs who were buying links up by the hundreds can't cheat good sites out of the rankings anymore. So how you do get natural links?

Many businesses recognize that search engines can bring volumes of highly targeted prospects to their website, typically at a fraction of the cost of traditional marketing.

Unfortunately, these same companies often overlook the most important part of their search engine marketing campaigns, which is keyphrase selection and evaluation.

Keyphrases (those phrases that potential customers are using to find products or services on search engines) are the building block of any search engine marketing strategy.

It is essential that they are chosen carefully, or else the remainder of the campaign, no matter how effective the implementation, will likely be in vain.

What follows is a three-step process that goes over the process of compiling, selecting, and evaluating the ongoing performance of keyphrases for search engines.